Feeding your Soul

Written By Alexandra Craciun

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Alexandra Craciun

For us, branding is not just a logo and some pretty well-designed materials. Our focus is on their anatomy. Just like the beams that provide necessary structure within a building, our work sustains brand coherence all over your media channels, being aligned with your business objectives at the same time. Although we deliver visually & aesthetically appealing brands, our focus is on creating systems you can easily use in your day-to-day marketing. That is why we never forget about the practicalities of everyday communication in our deliverables and we use an immersive approach in order to deeply understand your brand and your context (no more boring mugs & business cards you never use!). We are also no longer designing for our ego and portfolio (we’ve learned that lesson the hard way). Now, we are only interested in creating brands that our clients can really-really use: ones that are thoughtful and personalised, with a long term vision, structured, strategy oriented, ethical, and timeless.

https://www.workwithbeam.com
Next

Summer Retreat 2019